The Marketing Minute
By Marcia Yudkin, Marketing Expert and Mentor.
Increase Your Marketing Savvy With Creative Ways
Click Here To Learn More:
Pricing:
*******************
One of the biggest worries I hear in discussions with
clients about pricing is “But I can’t charge so much more
than Competitor X!”
An underlying assumption: Nearly everyone shops around and
therefore would realize (and care) that this company was
charging more.
That’s wrong.
When buying a product or service for the first time, or
rarely, many customers have only a faint expectation of what
it probably costs – or no idea at all. For example, someone
who has never attended a seminar or renovated a kitchen may
have no mental benchmark for those items.
Others don’t know how to find your competitors. Or they
lack the time or energy for research.
Still others don’t care. They want to buy from you –
because they already trust you, because you’re convenient,
because they want what you’re selling without delay, because
it’s boring to shop or because they have a budget to spend
before the end of the month.
Be confident in the value you provide and the match you
represent for those who connect with you. Let go of
unfounded fears.
*******************
PUZZLED ABOUT PRICING? Nine of the short chapters in my new
book, Persuading People to Buy, concern pricing. Brush up
also on the importance of understanding your audience.
Learn ways to establish your value. Discover why and how to
deploy multiple reasons for buying. Know how to avoid types
of persuasion that often backfire, and more.
Persuading People to Buy is the first of five volumes
collecting my Marketing Minute columns by theme. Get the
whole series to learn or remember what’s fundamental and
effective in marketing:
*******************
MORE MARCIA…
Click Here:
Marketing for Introverts Manifesto:
Marketing Mentor:
Press Releases & Distribution:
Naming & Tag Line Service:
Marketing Minute Books
