5 Days To Better Website Sales
[Day 1] The Best Width for your Website
Articles By Chris Malta
[Day 1] The Best Width for your Website
When you’re selling products online,
you’re in the Retail Business. There are certain things
that shoppers are used to seeing in retail
marketing that will greatly increase the sales
you make on your site, if you know what they
are and how to use them.
that shoppers are used to seeing in retail
marketing that will greatly increase the sales
you make on your site, if you know what they
are and how to use them.
Day 1 will teach you why the WIDTH of your website
on a computer screen will determine whether a visitor
stays on your site, or leaves without shopping.
on a computer screen will determine whether a visitor
stays on your site, or leaves without shopping.
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BONUS: During these 5 Days to Better Website Sales,
the first 50 people who Register for my
Personal EBiz Workshop and Mentoring Program
BONUS: During these 5 Days to Better Website Sales,
the first 50 people who Register for my
Personal EBiz Workshop and Mentoring Program
for August get an extra $50 off. Once those 50 Seats are gone,
so is the discount!
NOTE: Only 5 days left…ends Midnight Aug 31st!
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So, here’s Day 1: The Best Width for your Website
The Best Width for your Website
When a visitor hits your web site, they go through a
visual experience. How you present that experience is
going to decide whether the visitor feels comfortable
enough to stay on the site, or feels uncomfortable and
wants to leave.
visual experience. How you present that experience is
going to decide whether the visitor feels comfortable
enough to stay on the site, or feels uncomfortable and
wants to leave.
The first most apparent part of that visual experience
is the width of your page.
is the width of your page.
Look at it this way: When you go to a movie theater,
where do you sit? Do you sit in the front row? Most people
don’t.
where do you sit? Do you sit in the front row? Most people
don’t.
Why don’t most people like to sit in the front row?
1. It’s simply TOO close to the action for comfort.
2. Being too close to the action makes people nervous.
3. To SEE all the action, you have to almost turn your
head from side to side.
head from side to side.
4. You feel like you can’t take in an overview of the
whole show, because it’s too up-close and in your face.
whole show, because it’s too up-close and in your face.
So, if most people don’t like to sit in the front row at a
movie theater because it makes them uncomfortable for so many
reasons, why force them to do it on your website?
movie theater because it makes them uncomfortable for so many
reasons, why force them to do it on your website?
Websites that stretch all the way from one side of the screen
to the other site are simply too wide. A visitor can’t take
in the critical initial visual impact of the site all at once,
and that confuses their eyes.
to the other site are simply too wide. A visitor can’t take
in the critical initial visual impact of the site all at once,
and that confuses their eyes.
Look at it another way: We’re used to reading from, writing on
and printing written material on 8 1/2 x 11″ paper.
and printing written material on 8 1/2 x 11″ paper.
Magazines, notepads, printer paper, almost everything we read
and write on is 8 1/2 inches wide. It’s what people are used to.
and write on is 8 1/2 inches wide. It’s what people are used to.
If you can set the width of your website at about 960 pixels,
your site will show up on most computer screens about as wide as
an 8 1/2 inch sheet of paper, and your site visitors will be much
more comfortable on the page.
your site will show up on most computer screens about as wide as
an 8 1/2 inch sheet of paper, and your site visitors will be much
more comfortable on the page.
I know that lots of pre-built site templates make this hard to do.
If you use a store builder that makes it hard to do, do it even
if it’s hard.
if it’s hard.
If you have a store builder that makes it impossible to do, go
looking for another store builder. This is a very important factor
in making and increasing your website sales!
looking for another store builder. This is a very important factor
in making and increasing your website sales!
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REMEMBER!: During these 5 Days to Better Website Sales,
the first 50 people who Register for my
Personal EBiz Workshop and Mentoring Program
for August get an extra $50 off. Once those 50 Seats are gone,
so is the discount!
REMEMBER!: During these 5 Days to Better Website Sales,
the first 50 people who Register for my
Personal EBiz Workshop and Mentoring Program
for August get an extra $50 off. Once those 50 Seats are gone,
so is the discount!
NOTE: Only 5 days left…ends Midnight Aug 31st!
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