10 Day eBiz Series: Helping You find Financial Independence, Day 7 will teach you about GIVING YOUR VISITORS WHAT THEY’RE LOOKING FOR.
This is the Seventh in a series of 10
small articles that will help you find Financial
Independence by understanding what REAL
EBiz is all about!
Day 7 will teach you about GIVING YOUR
VISITORS WHAT THEY’RE LOOKING FOR.
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BONUS: During these 10 Days to EBiz Independence,
the first 50 people who Register for my Personal
EBiz Workshop and Mentoring Program for July
get an extra $50 off. Once those 50 Seats are gone,
so is the discount!
NOTE: LAST DAY TO REGISTER with a $50 Discount!
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So, here’s Day 7: GIVING YOUR VISITORS WHAT THEY’RE
LOOKING FOR
GIVING YOUR VISITORS WHAT THEY’RE LOOKING FOR
When you go to the local mall to buy a pair of shoes, do you
stand around the front entrance looking for shoes? No. You
go straight to the shoe store.
When you go to an office supply store to buy printer ink, do
you look for it at the Customer Service desk? No. You go right
to the Printer & Ink section.
Why should your online store customers be any different?
One of the most important things you can do for your online
store is to take people right to what they’re looking for,
without detouring them to places they don’t need to go.
So, believe it or not, the Home Page of your web site is not
the most important place to take your customers. The most
important place to take your customers is to the specific
product sales page for the product they want to buy.
You need to lead online shoppers directly from Google to the
actual page where the image, description, price and Buy Now
button is for exactly what they’re searching on. And, you need
to do it with no detours.
I have a remote control helicopter. You know, one of those model
RC things that flies around and smashes into things. My dog is
mortally afraid of it, and rightly so. Those things are hard to
fly, and if he happens to be in the way, he’s going to have a
close encounter with flashing, beeping, whirling thing dropping
out of the sky like a cruise missile.
Along those lines, I crashed my RC helicopter into a tree a while
back, and broke a rotor blade. I neeeded to get a replacement
blade, so naturally I turned to Google. I searched Google for the
exact type of RC Helicopter, and added “rotor blade” to the search.
The Search Results Page I got had a whole bunch of paid general ads
for hobby shops and such, and a couple of the top natural listings
were the same. However, one of the natural results stood out. It was
a result that listed the exact type of RC copter I had, and it said
‘Rotor Blades’.
So, I clicked on it. Where did I end up? On a small, home based web
site, that much was clear. It wasn’t the greatest looking site I’ve
seen. But when I clicked on that link in the Google Search,
I landed RIGHT ON THE PAGE where I could see a picture of my copter,
a picture of the rotor blades, a description of the blades, and a
price and Buy button for the rotor blades.
Perfect.
I immediately hit the Buy button, and a couple of days later my dog
was running for his life once again. (No, I don’t chase him with it…he’s
just one of those dogs that’s naturally in the way of everything no
matter what he’s doing!)
Internet Shoppers don’t want to screw around. They’re always in a
hurry. It’s an instant gratification thing. Show an Internet Shopper
exactly what they want right away, and you’ve made a sale. Make them
wander around a bunch of pages searching for what they want, and
you’ve made them leave without buying a thing.
SO, here’s what you need to do for your web site pages, in order of
importance:
1. MOST IMPORTANT: Optimize EACH ONE of your Product Pages with the
EXACT keywords people are using on Google to search for that particular
product.
2. SECOND MOST IMPORTANT: Optimize each one of your Category Pages with
the broader search terms people are using to search for that type of
product.
3. LEAST IMPORTANT: Optimize your Home Page with the general search
terms people are using to find your general product line.
TREAT EACH PAGE as if it is a SEPARATE DOOR into your store, based
on the exact product people are looking for.
If you can do that, you can make sales.
If you get yourself stuck thinking that your Home Page is the most important page
on your site, well, you’ll end up like about 85% of online sellers…absolutely
nowhere.
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So, that’s Day 7 of ’10 Days To EBiz Independence’.
We’ve talked giving your site visitors exactly what they
want when they search Google. It makes the difference
between making sales and making nothing. Of course, there
are a lot of details invlolved in this too, which is just
one of the many reasons I offer my Personal EBiz Workshop
and Mentoring program.
.
TODAY, JULY 4th, IS THE LAST DAY I’m discounting the Program
by an additional $50 for the first 50 people who Register for July!
Hope this helps…
Chris Malta
www.ChrisMalta.com
888-8ChrisM
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chrismalta.com/workshops
